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MileStack for agencies

Turn the client brief into a plan your team can deliver.

Paste in the brief, the deadline, and the budget. MileStack drafts phases, client reviews, owners, and estimated costs for your account lead to review.

An agency team discussing brand identity printouts around a laptop

Brand and website launch — draft plan

Illustrative draft plan
Phase
W1W2W3W4W5W6W7W8

Discovery

Weeks 1 to 1

Identity design

Weeks 2 to 3

Client review: identity

Weeks 4 to 4

Copywriting

Weeks 3 to 5
An illustrative draft plan shown beside a photograph of the team at work.

Where planning starts today

Someone still has to turn all of that into a plan.

The brief lives in an email. Estimates live in a spreadsheet. Responsibilities emerge in a meeting. Someone still has to turn all of that into a workable plan — before the kickoff call.

  • Client emailNew brand and website, launch in eight weeks.
  • SpreadsheetRough day rates per discipline.
  • Kickoff meeting“Design leads identity, dev picks up from week four.”
  • Nowhere yetA plan the client and team can both follow.

MileStack drafts that plan from the brief, so your team starts from a structure instead of a blank page.

A worked example

From client brief to delivery plan

An eight-week brand and website launch becomes a draft plan with client review stages, owners, and an estimated budget split across disciplines.

  1. 1The brief

    Brand and website launch

    Illustrative project

    Scope
    New visual identity, website copy, and a five-page marketing site.
    Deadline
    Launch at the end of week 8.
    Budget
    €18,000 in total.
    Client reviews
    Two review rounds: identity and pre-launch.

  2. 2The draft plan

    Illustrative draft plan

    Brand and website launch — draft plan

    Phase
    W1W2W3W4W5W6W7W8

    Discovery

    Account lead

    Weeks 1 to 1

    Identity design

    Designer

    Weeks 2 to 3

    Client review: identity

    Client stakeholder

    Weeks 4 to 4

    Copywriting

    Account lead

    Weeks 3 to 5

    Development

    Developer

    Weeks 5 to 7

    Client review and launch

    Client stakeholder

    Weeks 8 to 8

    Estimated costs

    €18,000

    Discovery
    €2,000
    Identity
    €5,000
    Copy
    €3,000
    Development
    €8,000

  3. 3Your review

    The account lead checks the draft before it is shared with the team or client.

    • Dates and sequence

      Make sure client review rounds leave enough time for feedback.

    • Estimates

      Check the split of the €18,000 budget against your rates.

    • Assignments

      Confirm designer and developer availability.

When the work changes

The client adds a landing page. The deadline stays.

Describe the change to the AI Assistant inside the project. It proposes structured changes to the plan. A project manager reviews them and decides whether to accept and apply them.

  1. Someone describes what changed.
  2. The AI Assistant proposes adjustments to tasks, dates, assignments, and estimates.
  3. A project manager reviews the proposal, then accepts it or keeps the current plan.
Requested changeIllustrative example
“Can we also have a campaign landing page for launch day? The launch date can't move.”

Proposed adjustment

  • Design the landing page in weeks 6-7, in parallel with development.
  • Build it from the site's existing components to fit within the development window.
  • Add estimated copy and development time; the budget rises above the original €18,000.
Phase
W1W2W3W4W5W6W7W8

Discovery

Account lead

Weeks 1 to 1

Identity design

Designer

Weeks 2 to 3

Client review: identity

Client stakeholder

Weeks 4 to 4

Copywriting

Account lead

Weeks 3 to 5

Development

Developer

Weeks 5 to 7

Campaign landing page

Designer

Weeks 6 to 7 · Changed

Client review and launch

Client stakeholder

Weeks 8 to 8

Estimated costs

€20,500(+€2,500)

Discovery
€2,000
Identity
€5,000
Copy
€3,600
Development
€9,900

Nothing is applied until a project manager accepts the suggested changes. The proposal can also be edited by hand afterwards.

Who takes part

Account leads, makers, and clients — each with their own view.

The job titles below are examples. What each person can do comes from their MileStack project role.

  • Account lead

    Project Manager

    Owns the plan and the client relationship, reviews AI proposals, and accepts changes.

  • Designer

    Team Member

    Sees their identity and page design tasks and updates progress and files.

  • Developer

    Team Member

    Sees development tasks, their dependencies, and updates progress.

  • Client stakeholder

    Observer

    Can be invited as an observer to follow progress and the timeline, with read-only access.

    Access a project manager could grant

    • Overall progress and completion
    • Gantt chart and dependencies
    • Tasks attachments

Permissions are set at the organization level and can be overridden per project. Observers have read-only access and are free.

Questions

Questions from agencies

AI-assisted. Human-approved.

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